Growth phase SME’s foraying into digital often misunderstand the digital advertising as digital strategy. While the former is limited to brand discovery, the later stands for sustained marketing communication that actually impacts the top line & bottom line. Digital is no more limited to B2C. SMEs are fast adopting the digital to find new […]
When a small business tries replicating strategy of a giant business without appropriate budget & other resources, it fails. Small businesses should try things that work for small businesses. Small business’s marketing strategy should be a progressive one. Read how. (Originally Guest Authored for Entrepreneur.com by Gaurav Pandey) It’s not uncommon to see Small Businesses & […]
Audio-Visual content are next obvious content formats that are going to rule the internet like textual content ruled it last 20 years. (Originally Guest Authored for BW Business World by Gaurav Pandey) If you are like me you find it easier to “Ok Google”. Sometime to search something on the map, and some time to […]
A large number of Physital businesses have no closing strategy aligned with their digital marketing strategy. And this is one of the reason behind digital marketing isn’t working for your business. Instead of expecting a miracle, better you setup a sales team. “Oh actually we received a decent amount of leads, but the no […]
How building a philosophy followership is a better branding approach than occasional campaigning in consumer segments. It pays to destroy the known and reinvent the new branding philosophies. The floating philosophies of branding & advertising throughout various media stories miss to discuss one important factor in detail ie. The length of impact survival. Festivities […]
“Behaviour is branding.” – Says our chief Gaurav Pandey, who was covered in International branding magazine called Branders Magazine, published from Oklahoma, USA. Gaurav was featured with other well known marketing personalities like SEO Guru Neil Patel, Marcelo Guio of OXB Branding, Branding Journalist Vanessa Dalclos, and Sue Kirchner of Brand Strong Marketing. The online […]
Continued from Part 1 How to get Facebook Likes on my page? You can ask your friends & family to spread message about your page. You can share your page url by all the traditional ways of spreading news about it like print it on your business card, on your brochure, in your email signature […]
Quora Answer: https://www.quora.com/How-is-social-media-marketing-important-for-small-businesses/answer/Gaurav-Pandey-99 Think social media marketing as a tool to build PR ie. public reputation for a small business. You can use it to showcase testimonials of your current customers. You can show your helping side of the business personality by sharing tips on how to best use your products, this will uplift […]
This list has all the questions, doubts, and fears that a Director, CEO or Founder of a small business goes through when he plans to use digital marketing to expand his/her business. Pl spread this list to everyone you feel need help. I realized that digital marketing industry is still very fragmented, and the best […]
With carefully planned placements WhatsApp ads are actually good for everyone. Whatsapp Ads might be the new reality very soon, and a lot of people are expressing their concerns over the whatsapp advertisement privacy issues, since the popular one-to-one messaging app is said to have the best end-to-end encryption to ensure that two people messaging […]