Category: Digital Marketing
Should Founder Have A Separate Social Media Strategy Than The One For Startup?
None of us consider a separate social media strategy for founder, important. While the truth is, individuals run this world. Personal branding is the reason behind each of our buying decision. And, you’re already late on that. When you’ll jump into fund raising activities for your startup, the first question you’ll probably encounter will be […]
4 Things Indian Nonprofits Cannot Ignore in Digital Marketing Age.
Non-profits work around a core belief system, which makes their primary brand story. So the digital marketing strategy for non-profits should be around an emotional story to connect with the target audience group, and to influence the desired action. Read further to learn how. Running a nonprofit or charity organization in India is very different […]
5 Absolutely FREE Ways To Market Your App.
The biggest problem of App developers these days isn’t getting app installs, but retaining the app installs, since the app uninstall rate is touching ever high. But this blog below discusses few of the critical and absolutely FREE ways to digital marketing your app. 1. Virility Factor (inbuilt virility, viral campaigning) In plain words […]
4 Ways Fashion Designers Can Become Social Media Celebrities.
Even if you feel you have well established your distribution chain and need not to invest into digital marketing to grow your sales, fashion designers should invest their time & energy into establishing a digital communication, and building a personal brand online. Fashion designers are like celebrities, or at least they should act like celebrities […]
A Story of Hashtag Hijacking Blunder, And What You Can Do To Avoid The Shame.
Stories of some badly planned or say unplanned hashtag campaigns that caused severe reputation damage to leading brands over social media, and what you can do to avoid. FREE Social media might have started making lesser sense for advertisers, but it has grown up in a full fledged open public complaint channel for consumers, vertically […]
World’s Shortest Digital Marketing Strategy For New Ecommerce Store.
This article is for moms-&-pops kinda ecommerce stores who want to use internet marketing for additional sales revenue or to grow their current ecommerce sales, and strictly not for those who are running behind funding, market share, or aspire to compete with Flipkart. In race of thinking big we often overlook the power of thinking […]
Want To Claim Your Space In Beauty Products Crowd? Think Inside The Box.
In the crowded space of cosmetic brands, every other brand is losing by trying to attract only the premium segment consumers; where by using digital marketing for cosmetics & beauty products, and thinking inside the box, a new brand can do better than all black bottles. Every new cosmetic brand aspires to become another Lakme […]
3 Biggest Misleads of Real Estate Digital Marketing Strategy, That Clients Never Come To Know.
If yours is a real estate business, and you want to jump into marketing your business digitally, ask yourself; Digital Advertising or Digital Marketing? What suits your need better? What will bring in meaningful ROI? Countless times I have mentioned, that success or failure of your project gets decided at your planning stage itself. Hiring […]
Facebook’s Master Stroke with WhatsApp Business App.
WhatsApp Business App has come in like a life saver for Facebook Page Owners who were forced to buy Facebook ads. Is it coincidence or a planned move? Are Facebook & WhatsApp ganging up together for something behind the scene? Facebook has been crowded in recent past and one of the major challenge Zuckerberg’s team […]