When a small business tries replicating strategy of a giant business without appropriate budget & other resources, it fails. Small businesses should try things that work for small businesses. Small business’s marketing strategy should be a progressive one. Read how. (Originally Guest Authored for Entrepreneur.com by Gaurav Pandey) It’s not uncommon to see Small Businesses & […]
We cannot control the outcome of our Indian education system, but we can use fear to make our youth proactive. Imagine what a change corporate can do if they simply adopt this one hiring condition. People in Indian startup echo system and corporate endlessly cry about the poor quality of Indian education system and […]
Our chief Gaurav Pandey is now a permanent columnist for Zee News on Business, Startups, and Entrepreneurship. Zee has recently covered his first flagship story on how behavioral issues of unemployed young energy is compounding year over year to create a massive unemployment threat in near future, and ‘Startup’ is the only answer. Check the […]
How staying closer to your inner self can actually help you build a more significant and powerful personal brand. In the year 2010, I was running an e-commerce business from India, and we were selling Indian ethnic fashion to Indians living abroad. We were naïve to e-commerce and were learning & growing at the same […]
“Behaviour is branding.” – Says our chief Gaurav Pandey, who was covered in International branding magazine called Branders Magazine, published from Oklahoma, USA. Gaurav was featured with other well known marketing personalities like SEO Guru Neil Patel, Marcelo Guio of OXB Branding, Branding Journalist Vanessa Dalclos, and Sue Kirchner of Brand Strong Marketing. The online […]
This list has all the questions, doubts, and fears that a Director, CEO or Founder of a small business goes through when he plans to use digital marketing to expand his/her business. Pl spread this list to everyone you feel need help. I realized that digital marketing industry is still very fragmented, and the best […]
None of us consider a separate social media strategy for founder, important. While the truth is, individuals run this world. Personal branding is the reason behind each of our buying decision. And, you’re already late on that. When you’ll jump into fund raising activities for your startup, the first question you’ll probably encounter will be […]
Even if you feel you have well established your distribution chain and need not to invest into digital marketing to grow your sales, fashion designers should invest their time & energy into establishing a digital communication, and building a personal brand online. Fashion designers are like celebrities, or at least they should act like celebrities […]
Single founders often don’t realize but they are the one who’s primarily bringing in bread & butter for entire team, and I am saying so more from sales perspective. Founders in their first 3 years of with less than 10-20 cr. of revenue organizations will always find themselves struggling to have a fixed schedule, to […]