Cracking a journalist’s attention on your story isn’t a rocket science, but common sense. The secret is in not promoting but helping them succeed, and using social media to reach directly, instead of hiring traditional PR agencies that journo’s don’t trust any more. There is a common notion that to get media attention you need […]
(This is a republished version of the original article written for Entrepreneur India magazine.) Chase passion, not money. Have you ever heard this from any VC or Angel Investor saying so for himself? No. But surely he wants to invest in entrepreneurs who chase ONLY passion, so he can make money. Wake up Sam. Without […]
One of the most fatal, yet most popular symbols of startup success in India is funding. The moment you get funding, you start feeling more intelligent & wiser than other startups around. And then online bloggers and media agencies starts boosting the flame. But what no one talks about is the business model viability? How […]
Joining the gym was one of the best decision of my life, ever. Specially it came to my life as stress buster. My continuous attendance at gym gave me chances to speak to my trainer more frequently, and it appeared that apart from weight trainer, he was also a highly influential motivator as well. Few […]